TVBlog
by Ed Martin
It may look like FX is suddenly trying to make a name for itself in the sitcom field, especially at a time when good comedies seem not merely to be … Read the whole story
by Wayne Friedman
Although the actual dollar value that social media brings to TV programming may still be in dispute, one thing is seemingly true: people are … Read the whole story
by Wayne Friedman
Following similar moves of other media companies, Gannett Co. will split into two publicly traded companies -- one for its TV/digital assets and one … Read the whole story
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by Wayne Friedman
Cablevision Systems Corp. posted better revenue, and more revenue per customer, for its second-quarter reporting period -- yet it continued to lose cable video … Read the whole story
by Aaron Baar
"It's about the joy and happiness of just doing scratch-offs," Glenda Terrell, account supervisor with Marcus Thomas, tells "Marketing Daily." "It's a way to … Read the whole story
by Karlene Lukovitz
To promote its new $5 Fill-Ups menu offering, KFC recently had an actor dressed as Colonel Sanders surprise motorists at a Louisville, Ky. service … Read the whole story
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by Amy Corr
Subaru Canada pokes fun at those who are dependent on social media in a TV spot promoting its 2015 Outback vehicle, intended for the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Predicting where TV shows will land in the world of viewership ratings has been a fanciful art form for some time. And if you … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The agency world is changing faster than ever before, but TV is not dying, mobile advertising won't change everything, and Twitter is not the … Read the whole story
COMMENTARY
by Paul Bremer
As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
When Gary Lineker tells you something about sport, you listen. But is he right in telling "GQ" that alcohol and betting brands are far … Read the whole story