TVBlog
Once upon a time, before social media expanded communication to such a degree that it is now diluted on the local level, a well-written, smartly reasoned letter to the editor … Read the whole story
Digital television/video programmers and platforms continue to look to mirror the traditional TV experience. Advertising viewing as it relates to long-form content -- 20 … Read the whole story
Local TV markets can vary greatly when it comes to their share of live TV watching versus time-shifted and other video on-demand viewing. When … Read the whole story
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
In its latest forecast, the WPP media arm projects a 4.5% gain in global spending this year to $534 billon with 5% more growth … Read the whole story
New research shows that the number of people hit with "spoiler" TV news may be climbing -- and many viewers aren't too happy about … Read the whole story
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyton and Eli rapping with and without autotune, promoting DirecTV's NFL Sunday Ticket's … Read the whole story
- COMMENTARY
At one point on "30 Rock," NBC's show about a fake version of the NBC show "Saturday Night Live," Tracy Jordan, the demented comic … Read the whole story
- COMMENTARY
TV business axioms are made to be broken. One such axiom: A weak upfront market is almost assuredly followed by a strong scatter market. … Read the whole story
- COMMENTARY
Whatever leverage broadcasters have with sports programming could be lost if the Federal Communications Commission decides to get rid of blackout rules.These rules prevent … Read the whole story
COMMENTARYHP enlisted some Vine stars to make its latest TV spot for a convertible tablet. The result was an eye-catching ad that married the … Read the whole story
- COMMENTARY
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
- COMMENTARY
According a new study by Nielsen, the rise of social TV has changed the television viewing relationship between viewer and show, and Americans are … Read the whole story
- COMMENTARY
"O Captain, my Captain. Who knows where that comes from? Anybody? Not a clue? It's from a poem by Walt Whitman about Mr. Abraham … Read the whole story
- COMMENTARY
Every so often, YouTube releases data about its awesome reach. It's a pure advertisement, but the size of that footprint is so big it's … Read the whole story
