TVBlog
by Ed Martin
Next week's Emmy Awards already feel like something of a non-event, largely because they are taking place on the last Monday of August during a week when people are thinking … Read the whole story
by Wayne Friedman
Worldwide, TV viewing remains the single biggest media activity. On average, 2.58 hours per day are consumed globally. The U.S remains the biggest TV … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Wednesday announced it has inked a partnership with Integral Ad Science that will bring Integral's viewability measurement and … Read the whole story
by Laurie Sullivan
Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul on Tuesday announced it has expanded into Latin America with the opening of offices in Mexico and Brazil. The … Read the whole story
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by Larissa Faw
A new campaign uses only the brand's bottles, bottle caps, and tea as the campaign's music. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In a fractionalizing media world, those with sustaining leverage, might now realized they have a big card to play. Take the NFL and the … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Buyers and sellers of online video advertising have been expanding the scope of T/V (Television/Video) ad messaging from the "click-to-play" constraints of pre-roll and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Innovid just released data that suggests pre-roll ads placed before videos in the same basic ballpark have a better engagement rate. Except when they … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Predictive bid optimization will change search marketing -- but not the predictive bid optimization we know today. So I asked IgnitionOne President Roger Barnette … Read the whole story