by Mark Walsh
Local media spending will increase only about 2% to $140.7 billion in 2015 from an estimated $138 billion this year, according to a new … Read the whole story
by Wayne Friedman
Looking to raise its marketing awareness, the Comcast Xfinity TV-digital entertainment brand has struck a major deal with NASCAR to take over the title … Read the whole story
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by P.J. Bednarski
Amazon Fire TV is expanding to the United Kingdom and Germany, the online retail giant announced today, five months after the set-top box went … Read the whole story
by Tanya Gazdik
Being forced into early retirement or discovering that someone close has died are scenarios that don't make for entertaining TV spots. But John Hancock … Read the whole story
by Karlene Lukovitz
Naturally, chicken-focused fast-food brands are benefitting -- Technomic reported that limited-service chicken chains enjoyed 5.1% sales growth last year, versus 3.9% for all types … Read the whole story
by Steve McClellan
Months after the CEO of parent Softbank harshly criticized its advertising effort, Sprint is conducting an agency review focused on TV creative advertising, which … Read the whole story
by Karl Greenberg
The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van … Read the whole story
by Erik Sass
Tribune's Gracenote, which provides video metadata for interactive programming guides and other digital video information services for media companies and consumers, is augmenting its … Read the whole story
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by Amy Corr
NFL players definitely have a sweet tooth. When Johnny Manziel is hungry, he goes from Johnny Football to Johnny Jamboogie in the latest "You're … Read the whole story
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by Amy Corr
What's scarier: drinking in the dark or drinking from a talking water fountain? Let's launch! Read the whole story
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by Amy Corr
CP+B launched "Most Valuable Players," the first TV spot for NBA 2K15, the latest version of the NBA video game simulation series. The game, … Read the whole story
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by Amy Corr
Nature Valley has launched a sweet two-minute online brand video that follows a group of children from the Boys & Girls Club in Canada … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
U.S. box office revenues from May 2 through Labor Day were the lowest in eight years and down some 15% from 2013. Revenues were … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Netflix deserves a lot of praise for today for very publicly acknowledging that its previous strategy of filling the Facebook pages of subscribers' friends … Read the whole story
COMMENTARY
by Larry Mann
The 2014 NFL season officially begins this week with a Thursday night broadcast on NBC - the Sunday Night Football network. However, after that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Major League Baseball games are too long -- boring some people. Should the games be shorter, there would be an upside (or downside, depending … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform … Read the whole story