It's a tired cliche dating back several years to laughingly note that the problem with ABC's "Dancing with the Stars" is that it no longer delivers on the promise of … Read the whole story
In what likely is the biggest methodological change in the way it measures national TV viewers since it introduced people meters in 1987, Nielsen … Read the whole story
The median age of the U.S. TV viewer is rising faster than the median age of the average American. The median TV age for … Read the whole story
U.S. syndication's top shows slightly improved their viewership this past season. CBS Television Distribution's "Wheel of Fortune" took the top spot again in terms … Read the whole story
Following a 12-year hiatus to serve as mayor of New York City, Michael Bloomberg will return to Bloomberg LP, the media and financial news … Read the whole story
Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all … Read the whole story
USA Today Sports Media Group is expanding its social media reach through a partnership with Moko Social Media, which operates sports-centered social mobile apps. … Read the whole story
"Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story
"Life's So R.a.d.," slated for four "seasons" on YouTube, will feature clothing from a fashion line, S.o. R.a.d that will launch in Kohl's stores … Read the whole story
As media consumption habits continue to evolve, magazine publishers big and small are embracing online video to stay relevant in a media landscape increasingly … Read the whole story
"Buffalo Wild Wings is constantly working to create authentic and immersive sports experiences in its restaurants as part of our strategy of becoming the … Read the whole story
The print, digital, TV and grassroots effort begins with a blunderbuss media buy against the NFL opener and college football this weekend, followed by … Read the whole story
For TV stations, happy days are here again -- at least for the next eight weeks or so. That's because political advertising season is … Read the whole story
Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- … Read the whole story
This time around it's Kahlua attempting to barter its liquid-party-candy image for a little hipster sangfroid. Happily, rather than falling back on either of … Read the whole story
On Jan. 18, 2012, some of the largest sites on the Web -- including Wikipedia and Reddit -- went dark as part of an … Read the whole story
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform … Read the whole story