TVBlog
Sometimes when I'm watching TV, I find myself thinking: I'm not buying it. Maybe I'm an incurable skeptic (a helpful trait when one writes columns about television for a living), ... Read the whole story
NBC won the 2013-2014 TV season in terms of program ratings, as well as the key metric for advertisers, largely due to pegging their ... Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name ... Read the whole story
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per ... Read the whole story
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help ... Read the whole story
As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers ... Read the whole story
It will sponsor "The Voice Official App," designed to deliver content and act as a fan participation vehicle. Principally, according to the automaker, it ... Read the whole story
The commercial draws a line between fame (nowadays) and legacy. Its first half, culled from the Internet, is comprised of "fails" such as a ... Read the whole story
- COMMENTARY
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly ... Read the whole story
- COMMENTARY
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise ... Read the whole story
- COMMENTARY
Legend has it that none other than Ted Turner believed the budding CATV industry in the 1970s needed a cleaner, more identifiable, name: "cable" ... Read the whole story
- COMMENTARY
It appear the show biz establishment is still trying to come to grips with YouTube entertainers who seem too casual, too young, too unrehearsed, ... Read the whole story
- COMMENTARY
Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, ... Read the whole story
COMMENTARYVisual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. ... Read the whole story
- COMMENTARY
There's something new and fresh about "The Way-Too-Helpful Neighbor," a video from Volkswagen, Target, and Funny or Die promoting the new 2015 Golf automobile. ... Read the whole story
