TVBlog
Sometimes when I'm watching TV, I find myself thinking: I'm not buying it. Maybe I'm an incurable skeptic (a helpful trait when one writes columns about television for a living), … Read the whole story
NBC won the 2013-2014 TV season in terms of program ratings, as well as the key metric for advertisers, largely due to pegging their … Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per … Read the whole story
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers … Read the whole story
It will sponsor "The Voice Official App," designed to deliver content and act as a fan participation vehicle. Principally, according to the automaker, it … Read the whole story
The commercial draws a line between fame (nowadays) and legacy. Its first half, culled from the Internet, is comprised of "fails" such as a … Read the whole story
- COMMENTARY
Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly … Read the whole story
- COMMENTARY
There was a Panglossian philosophy, the metaphysico-theologo-cosmolo-nigology, espoused around the time of the Lisbon earthquake of 1755, which stressed that "things cannot be otherwise … Read the whole story
- COMMENTARY
Legend has it that none other than Ted Turner believed the budding CATV industry in the 1970s needed a cleaner, more identifiable, name: "cable" … Read the whole story
- COMMENTARY
It appear the show biz establishment is still trying to come to grips with YouTube entertainers who seem too casual, too young, too unrehearsed, … Read the whole story
- COMMENTARY
Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, … Read the whole story
COMMENTARYVisual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. … Read the whole story
- COMMENTARY
There's something new and fresh about "The Way-Too-Helpful Neighbor," a video from Volkswagen, Target, and Funny or Die promoting the new 2015 Golf automobile. … Read the whole story
