TVBlog
by Adam Buckman, Featured Columnist
Maybe I'm old-fashioned, but the quality and permissiveness of some of the publicity materials I have received recently from various media companies are pushing the boundaries of good taste (to … Read the whole story
by Tyler Loechner
Big Data just got much bigger at AOL. At its second annual "Programmatic Upfront" event in New York on Monday, AOL announced the launch … Read the whole story
by Wayne Friedman
Fox finally had something to cheer about for the first week of the TV season -- a strong Sunday for the start of its … Read the whole story
by Wayne Friedman
Media and marketing deal-making nearly tripled its dollar volume in the third quarter of this same period a year ago. In tracking 657 merger … Read the whole story
by Larissa Faw
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
by Tanya Gazdik
Dos Equis will bring an immersive one-of-a-kind virtual reality "Masquerade" experience to bars across the U.S. This virtual reality experience will allow fans to … Read the whole story
by Gavin O'Malley
Per a new pact, MSN will now feature both video and news content from The Huffington Post, Engadget, TechCrunch, StyleList, and other AOL properties. … Read the whole story
by Aaron Baar
"They're not zealots in any way," Needle president and COO Scott Pulsipher tells "Marketing Daily." "They are, in fact savvy, in terms of technology … Read the whole story
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by Amy Corr
Geico has launched a new advertising campaign under the "It's what you do" umbrella. The debut ad has a Halloween theme, playing off the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I recently delivered a keynote in Amsterdam at SpotOnTV2014, the Dutch association of TV sales houses. Obviously, many speakers represented TV networks or TV … Read the whole story
COMMENTARY
by Michael Fiorentino
With Apple's newest operating systems and Apple Watch, we now have users who are potentially using five devices (Apple Watch, iPhone, iPad, Mac, and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Video was the name of the game at last night's Programmatic Upfront event hosted by AOL, which I guess should be expected from an … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Conde Nast Entertainment President Dawn Ostroff learned a lot while running The CW, and she's using that experience to inform the fledgling online video … Read the whole story