many different advertising themes for saving on car insurance that I can't keep track. Just when I was getting used to its "Did You Know" themed ads, the brand launched a new advertising campaign
under the "It's what you do" umbrella. If you want to save money on your car insurance, it's a given that you'll switch to GEICO. Just like it's a given that stars of horror movies make dumb
life-and-death decisions. The debut ad has a Halloween theme, playing off the stereotypical behavior found in most scary movies. When being chased, why run up the stairs and not out the door? Why
listen to your friends for escape advice when their ideas are horrible and yours is sensible and smart? Four friends outrunning a killer are looking for a place to hide. There's the basement or attic
of a dark house, or in the garage, near a wall of chainsaws. The whiny blonde friend has the best escape plan -- jump into a running car -- and it's unanimously rejected. The group hides by the
chainsaws, next to the killer, and runs to the closest cemetery to hide. There's four people who will have no use for car insurance. See it
, created by The Martin Agency
. The cast: Creagen Dow, Carrie Wiita, Aaron Jennings, Cali Fredrichs and David Figlioli.