by Wayne Friedman
ABC says it has strong viewer results and advertising engagement when it comes to an unusual TV effort to program New York City taxis. … Read the whole story
by Wayne Friedman
Rentrak, the TV-media measurement company, has now expanded its deal with Fox Networks Group, which consists of Fox Broadcasting, FX Networks and National Geographic … Read the whole story
by Erik Sass
Spanish-language digital entertainment outfit GoTV has merged with Latin Anywhere, which owns the rights to thousands of hours of Spanish-language film and TV programming. … Read the whole story
by Wayne Friedman
The current highest-rated TV series among key viewers for advertisers -- AMC's "The Walking Dead" -- just got even more wide-awake-and-breathing viewer results: the … Read the whole story
by Wayne Friedman
The "hits" keep coming for big media companies -- unfortunately with regard to the current stock market woes. Following big losses last week, Wall … Read the whole story
by Karl Greenberg
In another of the videos, the theme is maintaining the right in-car vibe, then cut to him abusing people out the window, doing catcalls, … Read the whole story
by Laurie Sullivan
Since living the American dream means having enough understanding about propositions, measures and candidates during an election year to cast a vote, Microsoft launched … Read the whole story
by Laurie Sullivan
Keek, a 36-second Snapchat-like video social network, will soon begin hosting advertisements in the United States. The site recently took on its first client, … Read the whole story
by Erik Sass
Telemundo and Wells Fargo are joining forces to raise awareness of issues related to personal finance among U.S. Hispanics and deliver information that can … Read the whole story
by Karlene Lukovitz
In the campaign, tag-lined "Our Food. Your Questions.," the world's largest fast-food chain is encouraging U.S. fans and skeptics alike to submit their questions … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There is a lot of talk about programmatic moving into television, but there are few industry experts on programmatic and local TV. Magna Global's … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Aereo is officially urging regulators to redefine the term "multichannel video program distributors" to include services such as its streaming video offering. It also … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two of the largest holding companies in the world -- Publicis Groupe and Interpublic Group -- made headlines this morning, and programmatic advertising was … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
If, as they say, a picture is worth a thousand words, then this video is worth about 10,000. Actually, this video is worth 10,000 … Read the whole story