• by Erik Sass , October 13, 2014

Spanish-language digital entertainment outfit GoTV has merged with Latin Anywhere, which owns the rights to thousands of hours of Spanish-language film and TV programming. The two have formed a new company called Latin Everywhere. The combined entity controls one of the world’s largest collections of digital rights for Spanish-language video.

Terms of the deals weren’t disclosed.

Under the terms of the agreement, the new company, Latin Everywhere, will take control of GoTV’s YouTube network, which has attracted 5 million unique visitors generating around 50 million views per month.

The company’s library includes digital rights for 50,000 hours of films and TV shows, including popular telenovela soap operas. Previously, Latin Anywhere negotiated digital distribution agreements with Google, Netflix, Amazon, Hulu, Vudu, and Sony, among others.

Latin Anywhere founder Jorge Granier is becoming the CEO of the merged company, while GoTV CEO Richard Hull will become executive chairman. Hull and Granier explained the thinking behind the merger: “U.S. Hispanics are the fastest-growing demographic in America for content consumption, and the depth of our library allows us to service our audience with the best in television, film and user-generated material while streamlining advertisers to this in-demand market.”

A major part of the company’s business model is remaking popular foreign series with American producers, tailoring the content to U.S. Hispanic millennials.

This year has already seen a number of partnerships, mergers and acquisitions in the fast-growing U.S. Hispanic digital media marketplace.

Last month, Hispanic digital video network MiTú announced that it is joining forces with Maker Studios to create video content targeting Hispanic millennials using MiTú’s talent, including Web video producers and personalities. And in August MiTú announced a multiyear collaboration with Televisa, a Mexican media company based in Mexico City, for joint production and distribution of digital video across a variety of formats and platforms.

Back in April, Madison Square Garden sold a majority of its stake in Fuse, its cable music network, to SiTVMedia, the parent of Hispanic digital broadcaster NUVOtv, for $226 million.