As some TV columnists have already observed, peace seems to have broken out in the late-night wars -- so much so that at least superficially, you can't even call them … Read the whole story
21st Century Fox has agreed to acquire true[X], the company founded seven years ago by Joe Marchese to develop better ways for agencies and … Read the whole story
Another effort to change legacy local TV measurement systems now comes as three big TV station groups -- Fox, Tribune Media, and Univision -- … Read the whole story
The scatter TV market continues to be the focus of this year's 2014-2015 TV season advertising market -- all in the wake of a … Read the whole story
Moving Netflix into more traditional TV platforms, Dish says it is now the first major U.S. pay-TV provider to integrate the Netflix app into … Read the whole story
After 13 years, Coca-Cola is ending its groundbreaking sponsorship of the Fox network's "American Idol." Coca-Cola said that it felt the time was right … Read the whole story
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from desktop computers during the first 44 days of the November-December 2014 holiday season … Read the whole story
Skippy peanut butter launched its first ad campaign in more than five years with a TV spot that illustrates how peanuts are selected for … Read the whole story
There's an app that handwrites Christmas cards. Book a virtual holiday in a gingerbreadbnb. Let's launch! Read the whole story
We know what effect the stolen data has had on Sony Entertainment -- at least from a business/marketing perspective. It's not just what was … Read the whole story
There's only one constant whenever I attend the TV of Tomorrow conference, and that is the discussion of change. Traditional media companies (whether in … Read the whole story
Video content can't get off the desktop fast enough, it seems. In the process one has to wonder how the greater personalization of the … Read the whole story
Not many companies get to drop the mobile "ball" and still have the opportunity to make amends, but BT must grasp this opportunity to … Read the whole story
In a blog to creators, Jason Kilar, the former Hulu CEO, explained that the new Vessel he's heading will charge consumers $2.99 a month, … Read the whole story
The Interactive Advertising Bureau says in a new report that achieving 100% viewability is "currently unreasonable" but recommends "that in this year of transition, … Read the whole story