by Wayne Friedman
LAS VEGAS -- Want to sell more 4K TVs, lure in major TV producers, and most importantly, strike some strong consumer interest? Forming an … Read the whole story
by Wayne Friedman
Where will "most" of people's media consumption be in six years? One research study says much less of it will be via traditional pay … Read the whole story
by Larissa Faw
Working with agency Anomaly, one ad will build upon last year's "Puppy Love" spot to further illustrate how dogs are truly man's best friend. … Read the whole story
by Tyler Loechner
Last summer, Google announced Google Partner Select, a programmatic video ad marketplace. When first announced, Google Partner Select was positioned as a private marketplace … Read the whole story
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by Wayne Friedman
The number of media-marketing-technology deals remained much the same in 2014 versus the year before, but total deal volume nearly doubled, due to major … Read the whole story
by Tyler Loechner
Programmatic video ad tech company Tremor Video on Tuesday announced the appointments of two TV veterans to its executive team. The company has tapped … Read the whole story
by Tanya Gazdik
Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Program which she says doesn't have the "counting, tracking and worrying over every … Read the whole story
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by Wayne Friedman
In the story "Hallmark Channels Register Solid Ad Gains" (Media Daily News, January 5), Hallmark's newer channel is called Hallmark Movies & Mysteries. Read the whole story
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by Amy Corr
Experian's latest ad campaign, "Get your credit swagger on," helps consumers gain financial knowledge and confidence by using the company's Credit Tracker. Read the whole story
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by Amy Corr
Cascadian Farm is big on bees. As part of its "Bee Friendlier" campaign, the company planted wildflowers in a unique way, to increase the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
As a new entertainment year starts up, one thing is sure: Consumers will continue to be price-sensitive -- even when they might be living … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Internet of Things might offer benefits to consumers, but also carries "significant privacy and security implications," Federal Trade Commission Chairwoman Edith Ramirez said … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Marketers are very quick to draw a line between successful campaigns and sales improvements, explaining away failure on anything else imaginable. But how do … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Now the media industry has an even bigger reason to fret about cord-cutting and cord-shaving. With ESPN's decision to begin offering an over-the-top package … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Wix. com, a Web site development service for small, small businesses, is taking a big $4.5 million bet on the Super Bowl, betting that … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Verizon is exploring the possibility of teaming with AOL, per Bloomberg, via a potential acquisition or joint venture, though Verizon's chief Lowell McAdam asserts … Read the whole story