TVBlog
by Adam Buckman, Featured Columnist
Weather was the most-reported topic on the network newscasts in 2014, while the year's crucial (or so we thought) midterm elections didn't even make the list of the Top 20 … Read the whole story
by Wayne Friedman
LAS VEGAS - A breakdown of younger TV-media consumer behavior shows some differences when it comes to streaming and time-shifted programming. Millennials -- those … Read the whole story
by Gavin O'Malley
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative. Twitter … Read the whole story
by Steve McClellan
In addition to executing buys for the client, Initiative will manage brand media strategy, video investment and analytics for the company, known by many … Read the whole story
by Larissa Faw
The campaign's concept focuses on how Office Depot and OfficeMax can help equip small business owners and consumers with the gear they need to … Read the whole story
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by Amy Corr
Skittles is making its inaugural trip to the Super Bowl this year. The brand is so excited about its first ad that it launched … Read the whole story
COMMENTARY
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The first week of 2015 has proven surprisingly harsh and even heart-rending. But we have weathered worse; and keep in mind that as January … Read the whole story
COMMENTARY
by Walt Horstman
As I read through the multiple year-end wrap-ups on the growth and future of programmatic in media, it seems many commenters put TV at … Read the whole story
COMMENTARY
by Mallory Russell
As 2015 begins, the industry is looking back at the biggest trends of 2014 and predicting those that will dominate 2015. Looking backward -- … Read the whole story
COMMENTARY
by Lee Vann, Columnist
Back in October, I had the pleasure of attending Facebook's first-ever multicultural learning session in New York. The event was attended by 200+ of … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
I'm having trouble getting my brain around the fact that YouTube is nearly a decade old, we are soaring into the Golden Age of … Read the whole story