by Joe Mandese
Nielsen rival Rentrak has received another important piece of intellectual property in its push to become the dominant provider of TV audience ratings derived … Read the whole story
by Wayne Friedman
Nielsen says adding deeper social media Twitter data to a new predictive TV program promotion model can help TV executives and advertising executives better … Read the whole story
by Wayne Friedman
TV stations continue to move more to electronic buying and selling -- some $4 billion was processed through ePort for TV stations, up 125% … Read the whole story
by Gavin O'Malley
From red carpet affairs to more serious events, Twitter continues to grow its share of social media activity. Sunday's 72nd Annual Golden Globe Awards … Read the whole story
by Karl Greenberg
Small dogs can bark, and that certainly holds true for Super Bowl advertisers. But Communicus, a Tucson, Ariz.-based ad consultancy, says that big or … Read the whole story
by Laurie Sullivan
The explosion of tech companies in the marketing space continues to dizzy even the savviest experts. It's confusing because many companies operate across multiple … Read the whole story
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by Tyler Loechner
Digital ad measurement firm DoubleVerify on Monday announced it has received Media Rating Council (MRC) accreditation for its video ad quality measurement technology, which … Read the whole story
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by P.J. Bednarski
Two days after its "Transparent" won a Golden Globe as best TV comedy, Amazon Studios announced that Woody Allen will write and direct a … Read the whole story
by Karlene Lukovitz
In 10 different 15-second videos, Kelly feigns increasing desperation and frustration in a variety of scenarios, as a voiceover announcer repeatedly rubs in the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Try to calculate the extra promotion zip for a TV show from social media or award show honors. The answer is that it'll always … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
The biggest mistake we've made thus far is to mindlessly apply old advertising techniques to new platforms. We have to establish new behaviors and … Read the whole story
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by Richard Whitman, Columnist
Mediaocean CEO Bill Wise says TV and video are not converging. They are "vastly different" media, he says. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Apart from New Year's predictions, this is also the time of the year that agency networks share their updated projections on (global) ad spend. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ESPN ran its first programmatically sold ad during the Saturday 1 a.m. edition of "SportsCenter," per "The Wall Street Journal," and the fact that … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The great and unprecedented changes occurring in the media industry today take many twists and turns. Many of the panelists at the recent VideoSchmooze … Read the whole story
COMMENTARY
by Matt Hulett
YouTube is omnipresent and far ahead of the others to serve as the de facto platform for brands. However, what it offers, beyond the … Read the whole story