Sport England has launched a marketing campaign to encourage more women to take up sport and physical exercise, backed by celebrities including Clare Balding, Dame Kelly Holmes and Sally
Gunnell. "This Girl Can" was kicked off with a TV ad during ITV’s Coronation Street on Monday night featuring women of all shapes, sizes and ages exercising. Posters will run nationwide
featuring slogans such as: “I jiggle, therefore I am”, “Hot and not bothered” and “Sweating like a pig, feeling like a fox”.
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