"Girls" started its fourth season last Sunday on HBO, which loves this show so much that it has already said yes to a fifth season. "Girls" has struck a chord … Read the whole story
NBCUniversal, a media and entertainment company that tested the ad tech waters in 2014, has taken the next step toward a data-driven future with … Read the whole story
Are lousy smart TV remote controls/interfaces hurting social media and other Internet usage on TV sets? TV set and equipment maker Philips thinks so. … Read the whole story
President Obama today called for an end to state laws that prevent municipalities from building their own broadband networks. "High speed broadband is not … Read the whole story
In the face of tough competition this fall, ABC fared well with its scripted programming against other networks. Having a distinctive "brand" is one … Read the whole story
The spots are part of an overall corporate rebranding campaign designed to show how the company protects consumers against identity theft and online security … Read the whole story
After a challenging 2014, Microsoft is vowing to pick up its ad game over the next 12 months. Among other efforts, ad executives at … Read the whole story
The creative shows the M&M's brand character "Red" instructing fellow character "Yellow" to "tell our fans" that the crispy-centered variety of M&M's is back. … Read the whole story
"Our new brand promise conveys our commitment to the customer," Jackson Hewitt CEO David Prokupek tells "Marketing Daily." "We want our clients to know … Read the whole story
Tremor Video, a programmatic video ad tech company, on Wednesday announced the launch of a supply-side platform for video. Tremor claims that over 40 … Read the whole story
Intel shows its funny side with two videos illustrating the pitfalls of multitasking on a Chromebook that doesn't have Intel inside. Both videos are … Read the whole story
Sport England, a provider of services and funding to sport in England, launched "This Girl Can," which aims to free women from the judgments … Read the whole story
Some time ago a business associate I needed to be in touch with said this: "Do we have to talk on the phone? Can't … Read the whole story
It finally hit me that television may have become the worst, least interesting and most inefficient way to get news, or even see the … Read the whole story
While much attention is deservedly paid to how these services are transforming the way that people watch TV, live TV still lives on. Nielsen's … Read the whole story
There has never been a better time to be a fan of the NFL if you seek interaction with the players and your peers, … Read the whole story
Amazon Instant Video, which trots out series pilots and then invites viewers to give an opinion of them, has begun showing a new batch … Read the whole story
No, there is nothing new about the brand ambush - capitalizing on an event without paying for TV time or sponsorship. Nike has built … Read the whole story