In his new series, "Backstrom," Rainn Wilson smokes a cigar like a guy who has seen too many old movies with guys smoking cigars. The title character he plays on … Read the whole story
Local TV broadcasters should put more focus on those viewers/consumers who get their local news and information from mobile and other digital devices. Nielsen … Read the whole story
Dish didn't violate Fox's copyright by streaming TV programs to Dish subscribers' smartphones and tablets, U.S. District Court Judge Dolly Gee in Los Angeles … Read the whole story
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement … Read the whole story
MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. … Read the whole story
Scheduled to air in the game's first quarter, the ad is the latest in Snickers' "You're Not You When You're Hungry" campaign. That effort … Read the whole story
Newcastle Brown Ale continues to milk -- literally -- the buzz leading up to the Super Bowl for all it's worth. The beer brand's … Read the whole story
The promotion is part of a campaign and contest that celebrate caregivers. Contest entrants are invited to record themselves singing, humming or playing "You … Read the whole story
Victoria's Secret hasn't made an appearance at the Super Bowl since 2008, but the lingerie leader has still got game, flooding social media with … Read the whole story
Snickers released a teaser video of its upcoming Super Bowl ad, airing in the first quarter of the big game. Continuing with the brand's … Read the whole story
Even a small donation can help save animals from death in America's shelters. Best Friends Animal Society, a national animal welfare organization, illustrates how … Read the whole story
CBS and Walt Disney decided to go the negotiation route to get rid of a particular thorn in their side, the commercial-skipping function, called … Read the whole story
With a lack of any real profit in selling people telephone lines or mobile airtime apparent, the race is on to combine the two … Read the whole story
A recent report from Standard Media Index paints a grim picture of TV ad spend. Read the whole story
It's now less than two weeks before the Super Bowl, but it seems oddly quiet in adland. By Jan. 21, 2014, a total of … Read the whole story
comScore this morning announced an initiative to bring pre-bid data to the programmatic marketplace, including RTB platforms. 'Real-Time Daily' covered the story at length, … Read the whole story