TVBlog
by Adam Buckman, Featured Columnist
Midway into the "Downton Abbey" season we find ourselves confronted with an incredibly ill-mannered dinner guest: Miss Sarah Bunting, a liberal schoolteacher who apparently detests the English ruling
class and … Read the whole story
by Wayne Friedman
Global advertising spending will slow up in 2015 to a 5.1% growth rate, but will accelerate next year. All media will see an increase … Read the whole story
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by Wayne Friedman
Longtime senior advertising executive for the Fox cable network Bruce Lefkowitz has been promoted to executive vice president of advertising sales for Fox Networks … Read the whole story
by Karlene Lukovitz
The goals of the ad are nothing less than to "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet" … Read the whole story
by Karl Greenberg
In addition to grabbing an advertising position on CBS' Feb. 8 broadcast of the 57th Grammys, Hyundai is, for the third year, co-sponsoring the … Read the whole story
by Karlene Lukovitz
The 30-second sneak peek video shows several different customers laughing and expressing obvious surprise, interrupted only by a screen message stating: "This February, McDonald's … Read the whole story
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by Steve McClellan
The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo … Read the whole story
by Larissa Faw
Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing two new spots featuring professional golfers Fred Couples and Fred Funk that first … Read the whole story
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by Amy Corr
You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too early to starting talking upfront? In the next few weeks, you can be sure media analysts will have intense questions about the 2015 … Read the whole story
COMMENTARY
by David Sanderson
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015," uses Nielsen and comScore data to conclude that of the 175 hours … Read the whole story
COMMENTARY
by Brittany Barnic, Op-Ed Contributor
Super Bowl XLIX taking place in Phoenix on Sunday is quickly approaching for the face-off between defending champions Seattle Seahawks and the New England … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Snapchat this morning debuted its Discover, a new service to let its mostly youngish users get a sampling of content from a variety of … Read the whole story