NEW! Volvo's Super Bowl Campaign Uses Competing Automaker's SB Ads To Grab Attention, Save Millions

by Amy Corr @MediaPostOTL, January 26, 2015

You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking off competing automakers that actually bought a Super Bowl ad. Volvo Interception lets game day viewers nominate someone deserving to receive a new Volvo XC60. Each time an automotive ad runs during the big game, viewers are urged to tweet the name of the person deserving of a new car using the hashtag #VolvoContest. All eligible tweets will receive a response from Volvo, and contest entrants must describe why their nominee warrants a car. Grey NY created the campaign. Watch a video about the contest here.

ad campaign, social media, social networks, super bowl, twitter

Next story loading