by Wayne Friedman
In a difficult TV marketplace, NBC says it is now sold out of Super Bowl advertising inventory heading into the big Sunday game. NBC … Read the whole story
by Wayne Friedman
Benefiting from TV station acquisitions, Meredith's new group of 17 TV stations witnessed strong advertising growth for its fiscal 2015 second quarter. Advertising revenue … Read the whole story
by Wayne Friedman
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
by Wayne Friedman
Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertising revenue during the fourth quarter sank 6% versus the same period a … Read the whole story
by Joe Mandese
Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story
by Sarah Mahoney
The National Football League is hoping that a startling new PSA, set to air in the first quarter of the Super Bowl, will get … Read the whole story
by Sarah Mahoney
The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the … Read the whole story
by Karlene Lukovitz
Dairy farmers and other members of the industry, plus veterinarians, scientists and nutritionists, are being recruited to use social media to spread the positives … Read the whole story
by Erik Sass
Business information publisher Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com. … Read the whole story
by Karl Greenberg
Fred Diaz, SVP, Nissan North America sales, marketing and operations, tells "Marketing Daily" that the company decided on the longer form because "we felt … Read the whole story
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by Amy Corr
For the sixth consecutive year, Kia has returned to the Super Bowl, with an ad running in the third quarter. Promoting the 2016 Sorento … Read the whole story
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by Amy Corr
Squarespace and Jeff Bridges want you to have a good night's sleep. The company, which helps users create custom websites and online stores, released … Read the whole story
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by Amy Corr
Coca-Cola's Super Bowl campaign focuses on making the Internet a positive experience rather than a forum where anyone can post negative comments about someone … Read the whole story
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by Amy Corr
Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Thank social media for providing potential Super Bowl advertisers with preliminary audience testing. GoDaddy's edgy spot "Lost Dog" just got the axe because of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Helbig is one of YouTube's stars, a vlogger whose "It's Grace" has 2 million subscribers and 150 million views. She's otherwise found all over … Read the whole story
COMMENTARY
by Paul Bremer
For the ad industry, the planning period leading up to the Super Bowl is an exciting time -- practically a showroom for creativity, ad … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Memo to marketers: Put your brand video on the product's home page. That's the top-level finding from a study on the role video plays … Read the whole story