• by Amy Corr  @MediaPostOTL, January 28, 2015

Think of EAT24's debut Super Bowl ad as an edgier version of Snickers' "You're not you when you're hungry." The ad stars Snoop Dogg and Gilbert Gottfried addressing the medical condition known as hangry, or when people get pissy when they're hungry. The ad will run in the first quarter of the big game. Snoop Dogg describes the symptoms of hangry as Gottfried acts them out. Gottfried is so hangry that he's ready to eat his goldfish as a sushi dinner and whines that his jar of pickles isn't something more appetizing, like egg rolls. Once the pair order from EAT24, a pants-free Gottfried eats his egg rolls and returns to normal. No one is happier than the goldfish. Watch it here, and enjoy Snoop Dogg's tagline for the spot. Hub Strategy & Communication created the ad.