by Wayne Friedman
As with other Super Bowl advertising, sentimentality and strong emotional content were big drivers of highly viewed advertising content. A commercial featuring a lost … Read the whole story
by Laurie Sullivan
NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz … Read the whole story
by Larissa Faw
Negativity doesn't sell, according to Super Bowl viewers. Nationwide's "Dead Kill" ad -- which featured a boy discussing things he would not be able … Read the whole story
by Tyler Loechner
In a bid to sync Super Bowl ads with digital content, Netmining, an audience targeting firm, has partnered with TVTY, a French-based ad platform. … Read the whole story
by Karlene Lukovitz
Today McDonald's released the full 60-second ad -- and it turns out, not very surprisingly, that its servers will be telling customers on a … Read the whole story
by Larissa Faw
Women are more likely to say they watch the Super Bowl for the ads (52% of women vs. 41% of men), but 31% of … Read the whole story
-
by Thom Forbes
Did you see that? Holy cow! Unbelievable! The game last night, in the eyes of many, was more entertaining than the commercials. Read the whole story
by Larissa Faw
Many Super Bowl ads will undoubtedly feature trite superficial stories to tug on viewers' heartstrings. First Bank, however, saw an opportunity in doing the … Read the whole story
by Karl Greenberg
Mercedes-Benz, Kia, Hyundai, Chrysler, and Nissan were in the Super Bowl. There were other automakers, however, that were activating against the game, but doing … Read the whole story
by Larissa Faw
"Our historical data shows that from an awareness perspective, it is actually better to be seen in a somewhat "off" light than to be … Read the whole story
by Aaron Baar
"The idea is to take the personality of our players and combine it with the PGA landscape [to show] what happens on tour week … Read the whole story
-
by Gavin O'Malley
The New England Patriots took home the shiny trophy last night, but they weren't the only winners of Super Bowl XLIX. Social media had … Read the whole story
by Karl Greenberg
The humorous new spots toy with "driving tips" as they pertain to golf and cars, to tout the Genesis luxury coupe. The ads use … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Even with a poor TV market, and against the backdrop of concussion issues, and a rash of off-field questionable/illegal activity, this weekend's Super Bowl … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The mobile channel was once again poorly utilized by advertisers during this year's big game. Perhaps they were too distracted by the well-meaning but … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Automotive brands ran some quirky advertisements during the Super Bowl. Some might even say they tried to pump up performance, but ran out of … Read the whole story
by Robert Jones
With the ever-increasing cost of a 30-second TV spot during today's Big Game, the ad industry once again finds itself asking whether the massive … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Now that the thrilling game is over, attention will focus on whether advertisers got a bang for their $4.5m thirty-second slots? Look at the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The King of Beers was also the undisputed king of social media among Super Bowl advertisers, according to data from MediaPost's Digital Engagement Index, … Read the whole story