TVBlog
by Adam Buckman, Featured Columnist
It's highly doubtful that this new sitcom called "Schitt's Creek" will persuade anyone to hop on Pop. It's highly likely, however, that you've never heard of this new network called … Read the whole story
by Joe Mandese
Four years into assuming oversight of the so-called "NewFronts" marketplace -- the digital media industry's answer to TV's upfronts -- the Interactive Advertising Bureau … Read the whole story
by Wayne Friedman
Favorite is always a subjective claim. But a new Harris Poll offers up some insights -- as well as confirming TV ratings results. The … Read the whole story
by Wayne Friedman
CBS and AMC produced big results on the second Sunday in February. AMC's premiere of its "Breaking Bad" spinoff drama "Better Call Saul" registered … Read the whole story
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by Joe Mandese
Mediaocean, which processes much of Madison Avenue's data and is increasingly getting into software and data applications, this morning announced a deal to integrate … Read the whole story
by Sarah Mahoney
In one of its boldest buzz-building moves in years, Target decided not to run ads during the Grammys, and instead used the eight 30-second … Read the whole story
by Larissa Faw
West generated 948,181 Tweets during the event thanks to his solo performance, collaboration with Rihanna and Paul McCartney and with his almost interruption of … Read the whole story
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by Amy Corr
Falling billboard reveals subliminal message. A killer tan really is a killer. Let's launch! Read the whole story
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by Amy Corr
Jack in the Box has launched a 60-second TV spot that explains how the hamburger chain found the latest burger flavor. And it's... wait … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
We already have TV sets with sensors that can see our living/watching activity through interactive TV exercise games/software. Now smart TVs have another option: … Read the whole story
COMMENTARY
by Katie Meier
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story
COMMENTARY
by Ted May
Why is watching TV still considered a guilty pleasure, like eating junk food, even in this golden age of television? The "Media Diet" movement … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Messaging apps were far and away the most popular category of apps used during last week's game. But a wild ebb and flow of … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Maker Studios chief content officer Erin McPherson tells the interactive deep thinkers that the strength of native advertising is that it speaks directly to … Read the whole story