Four years into assuming oversight of the so-called “NewFronts” marketplace -- the digital media industry’s answer to TV’s upfronts -- the Interactive Advertising
Bureau announced plans to expand the 2015 schedule by a day to accommodate a 50% increase in the number of suppliers pitching the ad industry on the digital content offerings.
The
new-and-improved NewFronts schedule will run April 27 to May 7, and will feature 10 new suppliers, including: Beatport, Bloomberg Media, Collective Digital Studio, DailyMail.com/Elite Daily, DEFY
Media, Endemol Beyond, Lin Digital, StyleHaul, The Street, and Whistle Sports Network.
They join seminal NewFronts presenters such as AOL, Google/YouTube, Hulu, Yahoo, and
Publicis’ DigitasLBi, the agency that got the whole NewFronts bandwagon rolling before turning over to the IAB to manage.
The number of suppliers pitching will rise to 33 this
year, which the IAB said is an increase of 50% from 2014, which featured 22 companies.
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In addition to serving as the event’s host and organizer, the IAB and its Digital Video
Center of Excellence will produce a special research luncheon to release “new studies focused on the digital video medium.”
Companies participating in the extravaganza produce and
manage their own, invitation-only events. (See schedule below.)
Week
#1 | Monday
4/27 | Tuesday
4/28 | Wednesday
4/29 | Thursday
4/30 | Friday
5/1 |
Breakfast:
9:00–11:00AM | The New York
Times | Maker Studios | Hulu | Time Inc. | News Corp |
Lunch:
12:00–2:00PM | BuzzFeed | Mode Media | Sony
Crackle | 11:30AM-1:00PM Lin Digital | Time Warner Cable |
Afternoon:
3:00–5:00PM | Bloomberg Media | Condé Nast Entertainment | Refinery29 | 2:00-5:30PM DigitasLBi | VICE |
Evening:
6:00–8:00PM | Yahoo | AOL | Google/
YouTube | POPSUGAR
Vevo | |
| | | | | |
WEEK #2 | Monday
5/4 | Tuesday
5/5 | Wednesday
5/6 | Thursday 5/7 | |
Breakfast:
9:00–11:00AM | National Geographic | Discovery Digital Media | Whistle Sports
Network | TheStreet.com | |
Lunch:
12:00–2:00PM | Fullscreen | Collective Digital Studio |
IAB NewFronts Research Lunch
| Endemol Beyond | |
Afternoon:
3:00–5:00PM | Machinima | StyleHaul | DailyMail.com/Elite Daily | |
Evening:
6:00–8:00PM | DEFY Media | HealthiNation | Beatport |