TVBlog
If you plan to sample "The Last Man on Earth" this Sunday night, you might begin to wonder where the series can go with only one character as he roams … Read the whole story
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story
Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down from last year's edition. But many commercials performed well. Many "Academy Awards" commercials … Read the whole story
NBCUniversal had high single-digit percentage broadcast advertising growth versus a decline in its cable network advertising in the fourth quarter -- but climbed 4.6% … Read the whole story
One ad, "Together," by video director and fine art photographer David LaChapelle, shows just the hands and forearms of a wide variety of people, … Read the whole story
Interpublic's Mediabrands unit has formed an alliance with more than 15 television networks to develop and organize data and technology that would enable the … Read the whole story
Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief … Read the whole story
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story
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Political advertising continues to be the real wildcard for TV stations' advertising results -- especially in that every-other-year cycle of mid-term/presidential elections. So far, … Read the whole story
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Viewers are obviously getting the hang of viewing content via over-the-top devices and smartphones. In fact, says the new FreeWheel Video Monetization Report for … Read the whole story
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Forgive me for not talking about the Oscars, but I once again find reason to rant on the basis of a bunch of news … Read the whole story
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It was interesting watching my family watch the Oscars Sunday night. Given that I'm the father of two Millennials, who have paired with their … Read the whole story
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Changing leadership, simplifying its menu operations, and ramping up the "lovin" may not be enough in this incredibly competitive, rapidly changing "eating" landscape. Read the whole story
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According to a custom survey by Nielsen with Essence, African-Americans consume more content, engage and connect, than other groups on all fronts, through various … Read the whole story
