TVBlog
by Adam Buckman, Featured Columnist
In its first two episodes, the CBS cop show "Battle Creek" has made no references to Kellogg's cereals, although an upcoming episode is reportedly titled "Cereal Killer." This past Sunday's … Read the whole story
by Wayne Friedman
Viacom will now structure its major networks under two main network groups -- one for media and entertainment featuring MTV and Comedy Central, and … Read the whole story
by Wendy Davis
TV broadcasters are urging the 2nd Circuit to uphold a finding that online video provider FilmOn violated a court order by streaming TV programs … Read the whole story
by Wayne Friedman
Cable networks' unexpected ratings declines a year ago were largely due to double-digit percentage declines among general entertainment and kids programming. For all cable … Read the whole story
by Aaron Baar
"You want to leave consumers with a positive emotional impression," says Elissa Moses, Ipsos EVP and head of the Neuro & Behavioral Science Center. … Read the whole story
-
by Wayne Friedman
CBS is taking an unusual approach in getting viewers to contribute to charities: sign on a big TV sponsor that converts viewing engagement of … Read the whole story
by Karl Greenberg
The campaign's lead-off TV spot updates, in a truly creepy way, the most famous sequence from Alfred Hitchcock's ornithological horror movie, switching out rogue … Read the whole story
by Karlene Lukovitz
The "Why 3?" campaign is built around four humorous videos answering that question. Various numbers of actors playing musketeers are featured in gag vignettes, … Read the whole story
-
by Amy Corr
ADT has launched a trio of TV ads starring Ving Rhames as the big, bold face of the brand. In the first ad, ADT … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
I'm starting to time-shift my newspaper reading -- actual hard-copy newspaper reading. Good news for publishers: I hold on to newspapers well beyond their … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The "haters" are the doomsday scenario fans that have declared TV dead, and long live digital! Then there are the TV-hater contrarians, who argue … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
A new class of media channels is creating vast new audiences of deeply engaged young viewers. They are also blurring the line between creators … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to an analysis of the Videology Group report Fourth Quarter U.S. Video Market At-A-Glance, 94% of U.S. advertisers ran video campaigns with some … Read the whole story