I’m starting to time-shift my newspaper reading -- actual hard-copy newspaper reading.
Good news for publishers: I hold
on to newspapers well beyond their original publishing date, often for weeks -- at least a few sections. (And no, I’m not a hoarder. Not yet, anyway).For many, newspaper reading has become a digital experience. Still, like many who still cling to the old ways, I like to relax while holding some actual paper fibers in my hands.It all comes down to this: Too much media has forced me to extend what was originally a TV-centric behavior into other
media.
I’d like to extend this behavior for radio, for a song that I have just heard and would like to hear again, or for a radio
discussion where I would like to review some crucial points.
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Too bad I don’t have an audio time-shifting machine to use quickly
(hands-free, of course) while bombing the L.A. freeways. So here is where time-shifting is a good thing: Just-past-real-time media still holds my attention.
Future time-shifting of media will, of course, all work better with electronic/digital media. For my radio content needs, I can go to a specific radio station’s site
and review -- through podcasts or whatever -- any and all content.
And you can catch a great display ad at the same time.
Now if I can only remember why that funny-looking outdoor/billboard ad for the new Will Ferrell-Kevin Hart movie made me laugh...