The first season of “Sunday Night Baseball” on
NBC/Peacock continues to score with strong results -- at an average 2.7 million for 14 exclusive games, 48% higher than ESPN the year before.
NBC's data comes from Nielsen and
streaming viewership from Adobe Analytics for games aired on the NBC Television Network and NBC's streaming platform, Peacock.
A year ago, ESPN -- which previously had the
“Sunday Night Baseball” franchise -- earned 1.83 million.
NBC’s coverage has the biggest national TV viewership for the series since 2007.
Overall, NBC
Sports is carrying a package of 27 prime time, holiday and special-event games, including a number of games that are exclusive on Peacock.
This year, the schedule also includes 34 afternoon
non-exclusive games on NBC and Peacock.
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For its baseball coverage, the Fox Television Network says it has 2.44 million average viewers, according to Sports Media Watch.
For all Major League Baseball national TV games (NBC, Fox, ESPN, MLB Network and Yes Network) --- both exclusive and non-exclusive -- total estimated ad spend is at $214 million in TV
advertising spend, according to iSpot.
This comes from 219,073 airings, yielding 28.5 billion impressions.
The highest spenders on national TV for
Major League Baseball include Liberty Mutual, ACE Hardware, Allstate Insurance, T-Mobile, USAA, Geico, FanDuel, Dairy Queen, Progressive Insurance, and Mattress Firm.
Fox has been
estimated to have secured $69.4 million in national TV ad spend season-to-date, followed by NBC with $30.0 million and ESPN at $25.2 million.
A year ago, iSpot estimated total
national TV ad spend at $309.4 million (34.4 billion impressions, 387,721 airings), which includes $101.7 million coming from Fox and $46 million from ESPN.