- NBC Sports To End Olympic Channel Cable Network In September
Television News Daily, Wayne Friedman - Friday, July 1, 2022
"In order to best reach our target audiences, we are reevaluating o ...
- NBCU Wraps 'Highest' Upfront Ad Market At More Than $7B, Peacock Doubles Commitments
Television News Daily, Wayne Friedman - Thursday, June 30, 2022
NBCU says it has closed the upfront with record results, with tot ...
- Connected TV Households Grow 7% To 85.7 Million In US As Programming Expands
Research Intelligencer, Rob Williams - Friday, June 17, 2022
Cord-cutters now make up 38% of CTV households, compared with 22% ...
- NBCU Upfront Nearly Done, Claims 'High-Single Digit' Price Hikes
Television News Daily, Wayne Friedman - Tuesday, June 14, 2022
Despite scatter market weakness, NBCU has nearly completed its upfront deals, wi ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
The new interface, which will launch in the second half of th ...
- Peacock Q1 Revenues 41% Higher To $472M, Super Bowl, Olympics Boost NBCU Advertising By 60%
Television News Daily, Wayne Friedman - Thursday, April 28, 2022
NBCU's Q1 media revenues grew 36% to $6.9 billion -- with ...
- It's Official: NBCU Ends Key Content Deal With Hulu
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
The move is another example of media companies clawing back content f ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- TikTok, Peacock Team Up For Universal's Exclusive 'Marry Me' Concert Event
Digital News Daily, Colin Kirkland - Tuesday, February 8, 2022
On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma wi ...
- Will Smith Story, True Or Not, Gets New Telling On Peacock
TVBlog, Adam Buckman - Wednesday, February 9, 2022
The Will Smith story was first told in "The Fresh Prince ...
- Can You Re-Create Your Cable, Satellite, Telco, Virtual Pay TV Bundle -- With No Advertising?
TV Watch, Wayne Friedman - Wednesday, February 2, 2022
You can do away with ad messages on your TV feed f ...
- NBCU Sees 2021 Peacock Revenue And Losses Climb, As 2022 Content Spend Grows
Television News Daily, Wayne Friedman - Thursday, January 27, 2022
NBCUniversal's Peacock grew revenue to $778 million for the full-year 2021 ...
- Comcast To Double 2022 Peacock Content Spend To $3B, Loss Forecast To Jump Nearly 50%
Digital News Daily, Karlene Lukovitz - Thursday, January 27, 2022
Despite revenue gains, the streamer's breakeven date may now be delayed beyo ...