TVBlog
Quite an effort was evidently expended to ship hundreds of "Mad Men"-related objects both large and small from L.A. to New York for a museum exhibition coinciding with the arrival … Read the whole story
Global branded entertainment -- which includes all consumer event sponsorship and TV/media/digital product placement -- rose 6.3% last year. This represents a major growth … Read the whole story
Could Yahoo emerge in 2015 as the new face of journalism? Some think it's possible -- as with additions to its staff like former … Read the whole story
SXSW stands out from other festivals because of its multidisciplinary offerings, incorporating music, film, technology, and speakers, which covers all major bases for what … Read the whole story
The campaign -- the chain's first work from its new agency, Chiat/Day -- aims to establish the restaurant brand as a "voice of authority" … Read the whole story
"Do we want one America ... or two?" asks a campaign for The Brotherhood/Sister Sol, a New York-based youth development organization involved in efforts … Read the whole story
National Geographic Channel's "Killing Jesus" mini-series is one of the network's most ambitious undertakings. The three-hour TV series premieres on Palm Sunday, March 29 … Read the whole story
The Honest Company launched an adorable 30-second ad that combines babies wearing Honest Company diapers with Megan Trainor's hit song "All About That Bass." … Read the whole story
Recovering from a sports injury is hard work, even for professional athletes. Milwaukee Bucks player Jabari Parker makes his ad debut for Gatorade in … Read the whole story
- COMMENTARY
Taking a look at recent MoffettNathanson research on cable programming, one of the best-performing categories in the last five years has been "non-fiction" programming. … Read the whole story
- COMMENTARY
What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV … Read the whole story
COMMENTARYJim Nail, a principal analyst at Forrester Research, recently issued a note on the Nielsen-eXelate deal, stating that he believes the move signals Nielsen's … Read the whole story
- COMMENTARY
According to a new report from Media Matters, and a compilation from season-by-season data in TV Dimensions 2015 from TV Dimensions, over the past … Read the whole story
Aereo might be out of business, but its long-running battle between television broadcasters shows no signs of ending. The bankrupt online video distributor now … Read the whole story
- COMMENTARY
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story
