by Laurie Sullivan
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
by Tyler Loechner
Programmatic TV proponents now have at least one case study they can point to when backing up the budding industry. Ritani, a jewelry company, … Read the whole story
by Gavin O'Malley
As social and video trends converge, Twitter is determined not to be left out of the resulting revolution. The company is rolling out several … Read the whole story
by Laurie Sullivan
AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
by Larissa Faw
The Publicis Groupe media agency network has launched a new network called Blue 449, and its cornerstone is the rebranded Walker Media. The new … Read the whole story
by Erik Sass
U.S. advertising spending didn't exactly explode last year, but it wasn't totally flat either. It saw 0.7% growth from $140 billion in 2013 to … Read the whole story
by Tanya Gazdik
Marketers should think twice before discounting the influence of Baby Boomers, who still control 70% of all disposable income in the U.S. Their embrace … Read the whole story
by Karl Greenberg
In its new role as Official Snacks of MLS, the company will activate across all media for its cookie, candy, cracker and gum brands … Read the whole story
by Karl Greenberg
"March Memeness centers on a live NCAA tournament-contextual meme takeover of espn.com. It features the kind of short video content people like to share … Read the whole story
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by Amy Corr
State Farm agents have some interesting stories to tell. Sadly, they can never finish because they are always called off to help clients tackle … Read the whole story
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by Amy Corr
Johnson's launched an adorable ad campaign starring a baby getting a bath. #SoMuchMore explains that the cute baby is getting more from the bath … Read the whole story
by Sarah Mahoney
The campaign for the L'Oreal-owned brand, scheduled to break in the U.S. next month, uses results of an IPSOS survey in digital and social … Read the whole story
COMMENTARY
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"Drunk Executive Barfs at Bergdorf's," read a recent headline on Page Six of the "New York Post." Why was this story so sticky, getting … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Arguments have raged for years over financial formulas for after-market sales of TV shows. One formula came through the budding syndication marketplace in the … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
People can stop wondering whether "real" television programming will escape the multichannel bundle and find its way to U.S. homes through online streaming services. … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Often times, new and ostensibly improved research makes people think they are getting closer to the "truth," when they are actually getting farther away. … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Sunday is the best day of the week for consumers to watch videos about your product. So says the latest benchmark study from e-commerce … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
Should we advertise as part of the NCAA Men's Basketball Tournament? That's the question I recently heard that got me thinking. Why would a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
John Hendricks, who founded cable's Discovery Channel in 1985 and built it into an empire, just launched CuriosityStream, an online documentary and non-fiction Website … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Among 1,210 TV viewers aged 16-74 who watch at least 5 hours of TV per week and who have broadband access at home, ad … Read the whole story
COMMENTARY
by Doug Conely
Brands and publishers are increasingly turning to online video advertising across multiple screens to earn the attention of users and monetize content. While the … Read the whole story