TVBlog
by Adam Buckman, Featured Columnist
The DVD came with a letter from the creator of "Mad Men," Matthew Weiner, requesting that we TV columnists refrain from revealing much, if anything, about the upcoming season premiere. … Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
-
by Joe Mandese
Following more than a year of extensive auditing of its TV audience measurement methods, the Media Rating Council has determined that Rentrak's national and … Read the whole story
by Karlene Lukovitz
In under two days, the video clip of Ferrell's first "Tonight Show" segment has generated nearly 2 million views on the show's YouTube channel … Read the whole story
by Wayne Friedman
Long a staple of NBC's USA Network, the network's WWE programming franchise will get a broad marketing campaign across many NBCUniversal properties. The campaign, … Read the whole story
-
by Wayne Friedman
The NCAA College Basketball Tournament took over the headlines when it came to big TV viewership news on Thursday -- day and night -- … Read the whole story
by Wayne Friedman
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketing officer of Madison Square Garden Company. She will be responsible for planning … Read the whole story
by Karlene Lukovitz
Last week, BK sent a chicken on tour to determine whether six restaurants would serve Chicken Fries for a day. The excitement generated supposedly … Read the whole story
by Steve McClellan
A tribute video to Donahue was shown at the opening Monday morning session of the Transformation conference in Austin. 4As President Nancy Hill praised … Read the whole story
by Tanya Gazdik
"To develop the campaign, we integrated feedback from NBA fans," said BBVA Compass Chief Marketing and Client Experience Officer Jennifer K. Dominiquini. "Their insights … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV marketers have constant needs of fresh-faced athletes to connect with new, upcoming audiences. In that regard, how well do your young children know … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AOL, one of a handful of ad tech players attempting to lead the charge in programmatic TV, on Monday announced it has bolstered its … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in … Read the whole story
COMMENTARY
by Mallory Russell
The Super Bowl is a huge event for advertising, and online video in particular. Campaigns associated with the 2015 Super Bowl have generated more … Read the whole story