April 9 figures to be a banner day in TV comedy. It's the day Louis C.K.'s comedy series "Louie" returns for its fifth season on FX -- but it will … Read the whole story
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplace, ESPN will become the first major television network to provide a proprietary … Read the whole story
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
Cable networks in a fully a la carte programming TV world would need big price gains from consumers to meet their revenue needs. ESPN … Read the whole story
According to the latest Horizon Media research on cord-cutters, as a group they like to be on the couch at 8 p.m. with the … Read the whole story
Now with 26 weeks of the TV season completed, there is a significant tightening of the prime-time viewership race. One big midseason Fox show, … Read the whole story
Just weeks after confirming the acquisition of Periscope, Twitter has relaunched the live-streaming app under its little blue wings. The new app lets users … Read the whole story
Dr. Pepper is daring Telemundo viewers to "Try Something New" with a new campaign including on-air integrations with popular hosts and celebrities. The on-air … Read the whole story
Central to the campaign is a 60-second commercial that shows off many of the league's top personalities. The spot begins in black-and-white, while a … Read the whole story
Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after … Read the whole story
Expedia launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. … Read the whole story
"Sometimes 'Jerry Springer' is better than 'Mad Men.'" That quote came from Dave Campanelli, senior vp of national TV for Horizon Media, during a … Read the whole story
This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, … Read the whole story
Announcing legend John Madden criticized the display for its "lack of respect." On the contrary, Ferrell's stunt is the best publicity baseball has received … Read the whole story
Brands and their agencies still have some distance to go on getting their menu plan in place for cross-screen video advertising. We all know … Read the whole story
Now that many more use online content services, getting it fast, without buffering, is a more major goal and challenge. A new report from … Read the whole story
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabbit hole and through the looking glass: Facebook is testing "spherical videos," which … Read the whole story
"Mad Men" star Jon Hamm recently completed 30-day stint at Silver Hill Hospital in New Canaan, Connecticut for alcohol addiction. Read the whole story