TV advertising on forthcoming over-the-top services could represent about half of all TV advertising in five years. The Diffusion Group says that by 2020, … Read the whole story

Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Thursday announced it has closed a $19.4 million Series B round of funding led … Read the whole story

The new network, called Pop, is trying hard to pop in a crowded upfront marketplace. It has only been about 12 weeks since Pop … Read the whole story

TV consumers are spending more for paid, subscription Internet video, including over-the-top TV services. For the average U.S. broadband consumer, Parks Associates says, spending … Read the whole story

For the first quarter of 2015, SNL Kagan says, M&A deal volume declined by a massive 76% to $184.9 million from fourth-quarter 2014. Radio … Read the whole story

"Between them, the international vloggers in this campaign have over 7 million subscribers, generating huge global reach for this innovative digital extension of our … Read the whole story

Nissan's racing program was a co-star with the new Maxima in Nissan's return to the Super Bowl, and a certain swagger and attitude is … Read the whole story

The programmatic TV ad industry went through another growth spurt this week, as the supply-side of this budding industry received major reinforcements. A new … Read the whole story