TVBlog
by Adam Buckman, Featured Columnist
Last week, I got to watch two ovenbirds -- a male and a female -- construct a remarkable home out of mud and grass atop a fence post in a … Read the whole story
by Wayne Friedman
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year -- and not … Read the whole story
by Karl Greenberg
Scott Schiller, EVP, digital advertising sales at NBCUniversal, says partnerships like Honda's with SNL involve NBCU "sitting down with clients before and during the … Read the whole story
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by Tyler Loechner
Google this week announced that mDialog inventory has been connected to the DoubleClick Ad Exchange. TV providers will now be able to programmatically sell … Read the whole story
by Karl Greenberg
The campaign, via Cleveland-based Marcus Thomas, kicks off with a 30-second TV spot, "It Just Clicks," that features a musical soundtrack of sampled machine … Read the whole story
by Larissa Faw
The initiative aligns ABC's Shark Tank series with an offline and in-show integration partnership. Staples is featuring several products seen on "Shark Tank" in … Read the whole story
by Wayne Friedman
HBO's "Game of Thrones" continues to be a powerhouse for its season five start -- even better than its season four debut. The heralded … Read the whole story
by Wayne Friedman
Nielsen says nearly half of its global respondents, 49%, say they watch live video programming more if it has a social-media tie in. And … Read the whole story
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by Wayne Friedman
In the story "Broadcast TV Ad Decline In Q1 Driven By Lack Of Big Events" (Media Daily News, April 13), a new MoffettNathanson Research … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Comedies should be funny because of the characters, not the plot. Is it a one-joke show or can it be maintained as a weekly … Read the whole story
COMMENTARY
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What? The waitress is back, and Fugue State Don is still chasing her? Listen, Weiner, we have precious little time left. And although we … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Many upfront connoisseurs are already saying traditional TV upfronts will probably show a flat to decreasing dollar volume. But don't think for a minute … Read the whole story