TVBlog
by Adam Buckman, Featured Columnist
The evolution of the summer season into something other than a rerun backwater has taken several forms -- and in many ways, is still a work in progress. In recent … Read the whole story
by Karlene Lukovitz
Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when … Read the whole story
by Tanya Gazdik
The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of … Read the whole story
by Larissa Faw
Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, … Read the whole story
-
by Wayne Friedman
Cable TV networks showed a 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month … Read the whole story
by Wayne Friedman
Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The NAB convention covers a broadening media industry, but it IS broadcasters' thing. The Diffusion Group's Joel Espelien notes broadcasting is no longer relevant … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to The NPD Group Connected Home Report, as of the fourth quarter of 2014 there were 22 million connected TVs installed and accessing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On a panel at the National Association of Broadcasters event, Blake Sabatinelli, director of digital solutions at The E.W. Scripps Co., said (by way … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
The front page of Tuesday's New York Times business section trumpeted a story about how General Electric chairman Jeffrey Immelt had retooled the company. … Read the whole story