As far as I know, the f-word is still verboten on advertiser-supported TV, but that isn't stopping USA Network from using the word in an edgy ad campaign for "Mr. … Read the whole story
In a move that industry execs say is tantamount to a gag order, Nielsen this week sent a tersely worded warning to clients that … Read the whole story
Hulu had made a deal with Sony Pictures Television to pick up all 180 episodes of "Seinfeld," representing the first time this series, widely … Read the whole story
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networks and were down 10% among top non-kids cable networks, according to an … Read the whole story
Time Warner's Turner Broadcasting advertising results for its first-quarter 2015 financial period over-delivered in a big way, improving 4% in the period. Turner improved … Read the whole story
Yahoo sounded just like a regular TV network as it announced a slew of new shows at its NewFront presentation to advertising execs. The … Read the whole story
Google's YouTube is funding four content creators that the company believes have the potential to boost their careers and the future of original content. … Read the whole story
Minute Maid's creative, developed with Doner Detroit, takes a sort of "It's a Wonderful Life" approach, dramatically showing self-doubting parents that they're actually doing … Read the whole story
The online video, part of Audi's sponsorship activity around Marvel's "The Avengers: Age of Ultron," stars comic strip character creator Stan Lee, which is … Read the whole story
Dora explores in Geico ad. Bank creates unforgettable bank account for donations to Alzheimer's research. Let's launch! Read the whole story
This brilliantly constructed but majorly foreboding episode is called "Time & Life," after the prestigious building that was formerly home to Sterling Cooper. But … Read the whole story
In the old days, broadcast networks might count 300 upfront advertisers and 1,000 overall. Facebook has some two million advertisers; Twitter has some 100,000. Read the whole story
There's a lot of talk at NewFronts about how important all those videos are, but really? Read the whole story
AOL's Dermot McCormack explains that for online content, it's not daytime and primetime. The new daypart is the device. At AOL's NewFront, the content … Read the whole story
Hollywood loves a reboot, but the same can't always be said for viral videos. Read the whole story
Video advertising still kinda sucks. The persistent video advertising model typically forces viewers to suffer through 15-30 seconds of excruciating pain while waiting to … Read the whole story