Can we do away with all the seat-saving at the upfronts, please? There, I said it -- and hopefully it's something that many are thinking in the wake of the … Read the whole story
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
NBC's cable networks brought the curtain down on TV's upfront season Thursday night with an emphasis on bigness. "Our networks have more premium content, … Read the whole story
Veteran senior TV advertising executive Chris Raleigh has been named chief commercial officer of Placemedia, a Viamedia's supply-side programmatic platform for linear TV. Placemedia … Read the whole story
Merger and acquisition deals among communications-media-entertainment companies dropped to their lowest level in two years. The first quarter witnessed 198 deals -- due to … Read the whole story
The brand's new packaging, debuting this month, now includes a prominent area on the front label where each individual mix's specific nutritional benefits and … Read the whole story
In the new ads, Arnett is a dad. But he's a dad surrounded by engineers in white coats. They are Bridgestone engineers who have … Read the whole story
Sound the John Philip Sousa. In time for the traditional Memorial Day and July 4 celebrations at the local fast-food joint, Carl's Jr. and … Read the whole story
Big TV viewing still revolves around well-known brand names: "Big Bang Theory," "Scandal," "The Voice," and "Modern Family." But will they or others translate … Read the whole story
Government advertising: your tax dollars at work. I always figure that when advertising of any sort occurs -- even subtle messaging -- someone gets … Read the whole story
Consumers seem to hate online ads more than they hate TV commercials. Nigel Hollis at Millward Brown has a good theory about why that … Read the whole story
Netflix, Etsy and Kickstarter are among the roster of companies lining up to support the Federal Communications Commission in its upcoming net neutrality battle … Read the whole story
Grappling with the eternal question of how accurate "Mad Men" has been at reflecting the real ad biz, leading creators focused on the industry's … Read the whole story