TVBlog
by Adam Buckman, Featured Columnist
Some commentators have suggested that Discovery's misfortune with "19 Kids and Counting" was somehow inevitable -- that the networks of Discovery traffic in shows featuring characters so unusual that
sooner … Read the whole story
by Wayne Friedman
Charter Communications, with big help from Liberty Media, has now moved quickly in buying Time Warner Cable in a proposed $56.7 billion deal -- … Read the whole story
by Wayne Friedman
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks … Read the whole story
by Steve McClellan
In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
by Karl Greenberg
The effort includes a long and short version of the TV ad, and a raft of supporting digital, including a behind-the-scenes video about how … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Comcast Corp. says its cable business need better customer service -- way better. So now the company will offer customers an "on-time" guarantee for … Read the whole story
COMMENTARY
by Kipp Jarecke-Cheng, Columnist
For many Boomers and, I suppose, some Gen Xers, it was a Very Important Week in Television. The May 17 series finale of "Mad … Read the whole story
COMMENTARY
by Mallory Russell
Female empowerment and body issues campaigns have been big winners lately, scoring top video views. But in April one of the biggest surprises came … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the recently released Deloitte "Digital Democracy Survey," streaming video services, used by more than 42% of American households, has overtaken live programming … Read the whole story
COMMENTARY
by Greg Manago
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story