Cable TV networks were down 7%, with broadcast networks off 8%, according to Standard Media Index, which tabulates media billings directly from five of the six largest media agencies, representing 80% of the market.
Broadcast networks witnessed an 18% gain in scatter revenue -- but a 12% decline in upfront money placed in April, while cable improved 5% in scatter -- but was down 9% in upfront dollars.
SMI says total upfront revenue placed for April was off 11%, with total scatter gaining 10%. Other TV results witnessed national spot up 2%; syndication down 7%; and local cable advertising dollars 5% higher.
Digital media continued to surge -- gaining 21% in the month -- with pure-play digital video up 44%, social media 70% higher, and ad networks gaining 35%. Two lower-performing digital areas were 'TV network, digital' and 'pure play content/search,' each up 3%.
Out-of-home media gained 7% and magazines lost 4%. Radio sank 12%, with newspapers inching up 1%.
Overall, media dollars inched up 1% during the month.