Some commentators have suggested that Discovery's misfortune with "19 Kids and Counting" was somehow inevitable -- that the networks of Discovery traffic in shows featuring characters so unusual that sooner … Read the whole story
Charter Communications, with big help from Liberty Media, has now moved quickly in buying Time Warner Cable in a proposed $56.7 billion deal -- … Read the whole story
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks … Read the whole story
In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
The effort includes a long and short version of the TV ad, and a raft of supporting digital, including a behind-the-scenes video about how … Read the whole story
Comcast Corp. says its cable business need better customer service -- way better. So now the company will offer customers an "on-time" guarantee for … Read the whole story
For many Boomers and, I suppose, some Gen Xers, it was a Very Important Week in Television. The May 17 series finale of "Mad … Read the whole story
Female empowerment and body issues campaigns have been big winners lately, scoring top video views. But in April one of the biggest surprises came … Read the whole story
According to the recently released Deloitte "Digital Democracy Survey," streaming video services, used by more than 42% of American households, has overtaken live programming … Read the whole story
It's not all just fight scenes, brothels, and dragons: we're here to unearth the marketing principles lurking in "Game of Thrones," Season Five. Here's … Read the whole story