TVBlog
by Adam Buckman, Featured Columnist
This week, I watched the summer quiz show on Fox called "Are You Smarter Than a Fifth Grader?" and was surprised to find out that the show doesn't exactly pit … Read the whole story
by Wayne Friedman
Global pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 … Read the whole story
by Wayne Friedman
Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well … Read the whole story
by Wayne Friedman
CBS Corp. is closing in on a deal with Apple to be part of its new Internet-based, stand-alone TV service, which could garner higher … Read the whole story
by Gavin O'Malley
Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With … Read the whole story
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by Amy Corr
In the newest of the round of MillerLite ads -- launched Memorial Day weekend during the NBA Playoffs -- a bodega owner interacts with … Read the whole story
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by Amy Corr
Microsoft has launched a 1:45 video that pays tribute to young girls interested in science and encourages them to keep studying what they love, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
FIFA, the worldwide organizing body for global soccer sports play, has been hit with a massive suit against its senior officials on 47 counts … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In light of Charter's announcement of its purchase of Time Warner Cable and Bright House Networks, the next big cable TV question should be: … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The trailer for CBS' upcoming "Supergirl" reportedly got more than 10 million views in one week. "Supergirl" is trying to be a combination of … Read the whole story