TVBlog
by Adam Buckman, Featured Columnist
The central challenge was this: Manage an A-list male celebrity's public transformation to female, which includes not only getting everyone to accept it, but to praise and honor it as … Read the whole story
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by Wayne Friedman
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast TV and cable TV gains. Digital advertising sales -- excluding those online revenues … Read the whole story
by Wayne Friedman
Nearly half of TV consumers will pay for sports TV -- even if it isn't part of a pay TV cable package. Among people … Read the whole story
by Wayne Friedman
Looking to fuel more interest in video on demand for TV advertisers, NBCUniversal has signed up advertisers allowing viewers to watch an upcoming episode … Read the whole story
by Larissa Faw
Around the world people will spend 492 minutes -- or more than eight hours a day -- consuming media this year, up 1.4% from … Read the whole story
by Karlene Lukovitz
The 30-second ad, co-created by Pixar and MMB, features custom animation and character voiceovers by celebrities featured in the movie, including Amy Poehler, Mindy … Read the whole story
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by Amy Corr
You wouldn't like Sasquatch when he's angry, but that doesn't stop anyone from playing tricks on him. In the latest "Messin' With Sasquatch" campaign … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The rash of media reviews set up by major advertisers around the same time as the upfront could throw a wrench in the works … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Mike Bloxham might be best known in research circles for his work at Ball State University, where his ethnographic study set the pace for … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very … Read the whole story