Television News Daily
Wednesday, July 8, 2015
  • TV Streaming Rises As Digital Usage Increases

    Nearly 30% of all TV viewing -- subscription, free video sites, and connected TV devices -- comes via digital streaming, according to a new … Read the whole story

  • Ad Confidence Dips, Remains Near Historic High, Especially Digital

    The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story

  • ESPYs Draw Major Ad Interest, Capital One Returns As Presenting Sponsor

    ESPN's sports award show, "The ESPYs," will see Capital One return as its presenting sponsor, as well as new and returning advertisers buying commercial … Read the whole story

  • Fiat Taps Bobby Moynihan For NBCUniversal Campaign

    Three two-part on-air narratives include extended digital content and behind-the-scenes videos, as well as exclusive social initiatives, per the company. Content also will run … Read the whole story

  • Upfront TV Dollar Volume: Looking For Clearer 'Guidance'

    Figure that future TV upfronts will only become less clear, more muddy, with more apples-to-oranges comparisons. Now two major media groups -- NBCUniversal and … Read the whole story

  • What Has The ASA Been Drinking As It Bashes Creativity?

    Every creative in the country should be backing Diageo as it challenges the creativity-bashing ASA and its nitpicking through rules to ensure nothing but … Read the whole story