Whether you agreed or not with liberals Rosie O'Donnell and Joy Behar or rightie Elisabeth Hasselbeck, you knew where you stood with them. And you could rely on them for … Read the whole story
Nearly 30% of all TV viewing -- subscription, free video sites, and connected TV devices -- comes via digital streaming, according to a new … Read the whole story
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
ESPN's sports award show, "The ESPYs," will see Capital One return as its presenting sponsor, as well as new and returning advertisers buying commercial … Read the whole story
Three two-part on-air narratives include extended digital content and behind-the-scenes videos, as well as exclusive social initiatives, per the company. Content also will run … Read the whole story
Figure that future TV upfronts will only become less clear, more muddy, with more apples-to-oranges comparisons. Now two major media groups -- NBCUniversal and … Read the whole story
Every creative in the country should be backing Diageo as it challenges the creativity-bashing ASA and its nitpicking through rules to ensure nothing but … Read the whole story