TVBlog
by Adam Buckman, Featured Columnist
Just in case anyone is interested in clarifying the meaning of the phrase "softball questions," CNN's interview with Hillary Clinton this week contained two stellar examples. One of them was … Read the whole story
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by Wayne Friedman
Local TV broadcasting business management anticipates more consolidation moves -- which began about a year ago -- as well as greater emphasis on new … Read the whole story
by Wayne Friedman
Global content marketing continues to steadily grow -- especially among millennial and Gen-X consumers. PQ Media says content-marketing revenues grew 14.4% in the first … Read the whole story
by Karl Greenberg
The television effort, "Salt of the Earth," via Houston-based independent Lopez Negrete Communications, aligns the brand with the "sweat Latino workers put into building … Read the whole story
by Karl Greenberg
In a fresh take on the storyline, Brinkley does not revisit her bombshell role. Rather, she plays the wife of the guy doing the … Read the whole story
by Laurie Sullivan
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consumers a unique way to share a free burger through social media. After … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Discovery Communications was a star performer on Tuesday among publicly traded media companies, rising over 2% to $33.80 a share -- while other major … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest quarterly TV viewing figures from Nielsen, reported by Marketing Charts, youth as a whole are watching less TV, and the … Read the whole story
COMMENTARY
by James G. Brooks, Jr., Columnist
While TV's late embrace of programmatic reaffirms the fact that the buying process works well, there are lots of reasons to be skeptical about … Read the whole story
COMMENTARY
by David Mowrey, Op-Ed Contributor
While technology companies are making it easier to quickly identify and remove unlicensed content, and content owners will undoubtedly continue to use DMCA to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some multichannel networks on YouTube are worth billions and growing. London-based analyst firm Ampere Analysis estimates the channel's businesses in aggregate are worth more … Read the whole story
COMMENTARY
by Zohar Dayan, Op-Ed Contributor
With Facebook reportedly serving up more than 4 billion video views a day and mobile video viewing up more than 16 times what it … Read the whole story