Television News Daily
Wednesday, July 29, 2015
  • comScore Receives MRC Video Viewability Accreditation

    comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The … Read the whole story

  • TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising

    TubeMogul, a programmatic ad tech company that went public last year, is expanding its portfolio. Starting Wednesday, TubeMogul is adding display advertising support to … Read the whole story

  • YouTube Magic Powers New Old Navy, Macy's, Target Campaigns

    With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all … Read the whole story

  • M&M's Debuts Naughty 'Eating in Bed' TV Spot

    Seems that the husband and wife had agreed to share the candy for dessert, but she decided to keep Red to herself. (Yellow also … Read the whole story

  • Cosby Tumult Could Cost His TV Show Castmates

    There's another reminder on this week's cover of New York magazine of just how tainted one of TV's biggest and brightest stars has become. … Read the whole story

  • The Donald Trumps Cable News

    You can almost see cable news reporters starting to panic. They simply don't understand how more than 20% of Republicans could favor Donald Trump. Read the whole story

  • Programmatic TV: More 'In Their Own Words'

    Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our … Read the whole story

  • Mobile TV Watching Rises For Older Viewers

    That mobile video viewing is growing rapidly seems a given. But by how much is up for debate. Figures and reports can vary widely, … Read the whole story