Television News Daily
Monday, August 31, 2015
  • Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

    Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement … Read the whole story

  • 'Fitness' Mag Launches SweatTV

    Meredith Corp.'s Fitness has launched a new online video workout portal called SweatTV, in one of the first major new content initiatives from the … Read the whole story

  • BSSP Welcomes DraftKings To The 'Big Time'

    "Welcome to the Big Time" is the new theme for the fantasy sports league, likening fans to athletes on the field who are competing … Read the whole story

  • Toyota Back In 'Playing House' For Camry

    The first Camry vignette debuted on Aug. 25, a week before the on-air premiere. The 60-second (slightly longer) versions of the vignettes air during … Read the whole story

  • The USTA Says 'Find Yourself In The Game'

    Ginny Levine, USTA director of marketing for community tennis, tells "Marketing Daily" that social-media components of the new campaign include a paid effort on … Read the whole story

  • Metamurder

    For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated … Read the whole story

  • FCC's Carriage Issue Non-Fix: The Emergency Meeting That Wasn't

    When the Federal Communications Commission looks to intercede in free-market negotiations between a big TV station group and a major pay TV provider, you … Read the whole story

  • Programmatic TV: What's Gross Got To Do With It?

    On the phone the other day trying to advance a local programmatic TV negotiation, I queried the vendor on whether there was a transactional … Read the whole story