TVBlog
by Adam Buckman, Featured Columnist
Driven primarily by Stephen Colbert's takeover of "The Late Show" on Sept. 8, all eyes are on the New York-based late-night competition represented mainly by Colbert and Jimmy Fallon. Read the whole story
by Wayne Friedman
While the importance of accurate media content is important for a majority of media consumers, a sizable percentage prefer "entertaining" content over accuracy. For … Read the whole story
by Aaron Baar
"These ads take a fun, fictional look at our cable competitors," says a company rep. "For the past 15 years straight, consumers have rated … Read the whole story
by Wayne Friedman
Building its research efforts, as well as pursuing its "non-Nielsen monetization" strategy, Viacom has hired media agency veteran Julian Zilberbrand to a new position: … Read the whole story
by Laurie Sullivan
Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view … Read the whole story
by Karl Greenberg
The fantastical ad, via agency of record RPA, shows the boy mixing fantasy with reality, as his toy cars come to life as he … Read the whole story
by Erik Sass
NFL claimed the number one spot on the leaderboard, topping both Instagram and Twitter. Over 1.7 million Instagram post likes and 100,000 Twitter hashtag … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous … Read the whole story
COMMENTARY
by Joe Mandese
In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Maybe major media companies have dipped their toes too deep into the waters of subscription video-on-demand operators like Netflix and Amazon. In an investor … Read the whole story
COMMENTARY
by Bryan Noguchi, Op-Ed Contributor
With so shockingly few converts, it's easy to believe that the mantle of "accountability" in television advertising (really, advertising in any of its forms) … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
On Wednesday night, Snapchat CEO Evan Spiegel appeared on "The Late Show with Stephen Colbert." Spiegel didn't say much. He just giggled a lot, … Read the whole story