TVBlog
by Adam Buckman, Featured Columnist
The new season of "Fargo" has everything -- great acting, writing, locations, cinematography, and a story that seems to grow more believable the more farfetched it becomes. Read the whole story
by Wayne Friedman
Continuing their downward trend into the new TV season, broadcast nets' prime-time average commercial ratings plus three days of time-shifting for 18-49 viewers sank … Read the whole story
by Wayne Friedman
Two weeks into the TV season, NBC is continuing where it left off -- in first place among key viewers -- while virtually all … Read the whole story
by Wayne Friedman
Traditional TV ratings may be weak for many new broadcast network shows -- but many are scoring well when it comes to social media … Read the whole story
by Laurie Sullivan
Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement … Read the whole story
by Gavin O'Malley
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, … Read the whole story
COMMENTARY
by
"Why, McDonald's, why?" That line was part of Stephen Colbert's fist-shaking opener during a recent "Late Night" show. The host's lament referred to the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Facebook believes it can outperform TV networks when it comes to Millennials and Hispanics -- and that marketers, especially those who also advertise on … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide … Read the whole story
COMMENTARY
by Joe Mandese
This interview begins with me spreading a pile of slick brochures of Xaxis products and services on a table and asking global CEO Brian … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Altogether programmatic ad buying of display ads will surpass traditional direct sales this year, accounting for about 3 out of every 5 digital dollars … Read the whole story