TVBlog
It's doubtful that Donald Trump will ever admit his life is a satire. But he does seem keenly self-aware -- and perhaps more to the point, self-confident -- so much … Read the whole story
After five weeks of the season, total national TV advertising revenue and value across all NFL TV networks -- CBS, NBC, Fox, ESPN, and … Read the whole story
NinthDecimal has entered a partnership with TiVo to determine whether exposure to TV ads means higher foot traffic at a brand's retail location -- … Read the whole story
NBCUniversal has revealed the name of its anticipated streaming comedy over-the-top service: Seeso. The ad-free subscription platform will feature original and library TV programs, … Read the whole story
It may seem like fantasy football took over the television airwaves in recent months, with one report estimating TV commercials airing on average once … Read the whole story
After creating a Hispanic campaign for Goya's low-sodium bean products, Dieste worked with Goya on analysis and research to better understand the non-Hispanic Goya … Read the whole story
In addition to "The More You Know" on-air vignettes made possible by Subaru, which will run across the NBCUniversal portfolio, messaging around the Subaru … Read the whole story
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Ask media owners what business they're in, and they'll say the content business -- that they are storytellers, and that their companies are well … Read the whole story
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So much for "content marketing" on traditional TV programs. Nielsen says the number of in-program branded entertainment deals are down by half the total … Read the whole story
- COMMENTARY
Although Apple TV is not a TV-killer in the most direct user experience comparison, I think it's going to challenge TV's 75-year-old history. Ladies … Read the whole story
COMMENTARYThere are a lot of reasons for mashing up Paul Klein's universal network television truth with programmatic, but mainly it's because that's what I … Read the whole story
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As sexy as it is, the standard TV spot just doesn't cut it anymore. Read the whole story
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On the same day Gartner forecast that "by 2018, half of business ethics violations will occur through improper use of big data analytics," the … Read the whole story
